Communication is not a task but a skill auctioneers must have mastered. The role of the auctioneer is not just to turn up on the auction day, it’s also to be the 3rd party perspective from the time the auction is listed and support the agent.
Because every auction is different, the personality of each agent and vendor is also different and therefore an auctioneer will find times when in order to do the job best, they will need to be very active in communication process, pre-auction, auction day and post auction depending on the circumstances.
Sales Agents can gain an insight to the types of questions that Auctioneers ask, the reasons for asking and be equipped to give the Auctioneer the information that they require to prepare for a successful auction event.
Communication is a two way process and understanding is at the core of successful interactions.
Knowing what to say to Vendors about the auction day process helps to alleviate the fear and stress that is associated with the day and helps the vendor make educated decisions to questions asked by the Auctioneer.
Having the Auctioneer’s support throughout the process makes for successful auctions.